This month, Vogue did something it had never done before, something most people thought it would probably never do: It put two 76-year-old women on its cover.

Sure, they weren’t just any 76-year-olds. They were Meryl Streep and the Vogue overseer Anna Wintour, and they were there in a meta way to discuss the mythology around “The Devil Wears Prada 2,” in which Ms. Streep plays a version of Ms. Wintour. But still, 76.

“Actually groundbreaking,” went one comment on the magazine’s Instagram post.

The irony is that in breaching the age barrier, Vogue actually made itself seem not old but of the moment. These days, as Ms. Wintour wrote in the magazine, “I feel age is actually an advantage.” Or so it is beginning to seem in fashion.

According to data from the fashion search engine Tagwalk, 5 percent of the top 20 brands included at least one curve, or plus-size, model in their runway shows, but 100 percent included an older model.

“There’s a practical reality agencies and the industry have to face: that older women have the purchasing power to buy the stuff being presented, and they have a desire to see themselves and their lived experiences in these spaces,” said Romae Gordon, a 52-year-old former model who returned to the catwalk a year ago.

Indeed, according to the Federal Reserve, more than 70 percent of all the wealth in the United States is concentrated in the over-55 age group, which is also responsible for more than 45 percent of consumer spending.

WE, at T1Dto100, are on target with trends!!! Who knew?!?!?!?

Link to article: https://www.nytimes.com/2026/04/19/style/age-women-fashion.html (May require a subscription.)